PRIVACY POLICY FOR BLOOMS AND BALLOONS

Last updated: 04 March 2026

 

1. INTRODUCTION

Welcome to Blooms and Balloons (www.bloomsandballoons.co.za). We are committed to protecting your privacy and ensuring your personal information is processed lawfully, in accordance with the Protection of Personal Information Act, 2013 (POPIA).

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website and purchase our flowers and balloons.

 

2. WHO WE ARE (THE RESPONSIBLE PARTY)

Blooms and Balloons is the “Responsible Party” under POPIA, meaning we determine the purpose and means for processing your personal information.

 

3. OUR INFORMATION OFFICER

POPIA requires us to designate an Information Officer responsible for overseeing data protection compliance. You may contact our Information Officer for any privacy-related queries or to exercise your rights.

 

4. WHAT PERSONAL INFORMATION WE COLLECT

We only collect information necessary to process your orders, provide customer service, and improve your shopping experience. The table below outlines the types of data we collect and why:

Type of DataWhat We CollectPurpose of CollectionWhen Collected
Identity DataFull name, surnameTo identify you and process your ordersAccount registration, checkout
Contact DataEmail address, phone number, delivery addressTo communicate order updates and deliver productsCheckout, contact forms
Financial DataPayment card details (processed securely by third parties), transaction recordsTo process payments and refunds. We do not store full payment card numbers on our serversCheckout
Technical DataIP address, device information, browser type, operating systemFor fraud prevention, website analytics, and improving site performanceAutomatically when browsing
Communication DataRecords of correspondence via email or contact formsTo provide customer support and resolve queriesWhen you contact us
Account DataLogin credentials, order history, wishlist itemsTo manage your account and remember your preferencesAccount registration and use

 

5. HOW WE COLLECT YOUR INFORMATION

We collect personal information in the following ways:

  • Direct interactions: When you place an order, create an account, subscribe to our newsletter, or contact us.

  • Automated technologies: As you browse our website, we automatically collect Technical Data using cookies and similar technologies.

  • Third parties: We may receive information from payment processors or delivery services to fulfil your order.

 

6. HOW WE USE YOUR PERSONAL INFORMATION (PURPOSE SPECIFICATION)

We use your personal information only for the specific purposes listed below:

PurposeWhat We DoLegal Basis
Order FulfilmentProcess, confirm, ship, and deliver your purchasesPerformance of a contract with you
Account ManagementManage your registration, provide order history, maintain shopping cartPerformance of a contract; Legitimate interests
Customer ServiceRespond to your inquiries, complaints, or return requestsPerformance of a contract; Legitimate interests
Fraud PreventionDetect and prevent fraudulent transactions; maintain website securityLegitimate interests; Legal obligation
Marketing CommunicationsSend newsletters, promotions, or special offers only if you have explicitly opted-inYour consent (which you may withdraw at any time)
Website ImprovementAnalyse how customers use our site to enhance user experienceLegitimate interests
Legal ComplianceComply with legal obligations (tax, record-keeping, court orders)Legal obligation

 

7. MARKETING COMMUNICATIONS AND CONSENT

We will only send you marketing emails, SMS, or WhatsApp messages if you have given us your explicit consent.

  • How we obtain consent: During account registration or checkout, we will ask you to tick a box confirming you wish to receive marketing communications. Pre-ticked boxes do not constitute valid consent.

  • Your right to withdraw: You may withdraw your consent or object to direct marketing at any time, free of charge, by:

    • Clicking the “unsubscribe” link in any marketing email

    • Replying “STOP” to any SMS

    • Contacting us at privacy@bloomsandballoons.co.za

If you object to direct marketing, we will stop processing your information for this purpose immediately.

 

8. SHARING AND DISCLOSURE (THIRD PARTIES)

We will only share your personal information with third parties where necessary to fulfil the purposes listed above. We have contracts in place to ensure these third parties are also compliant with POPIA.

Recipient / Service ProviderPurpose of Sharing
Payment Processors (e.g., PayFast, Yoco, Stripe)To securely process credit card payments and refunds. These providers do not share your full payment details with us
Courier Services (e.g., The Courier Guy, PostNet, Aramex)To generate shipping labels and deliver your order to your specified address
Google Analytics / Google ServicesTo analyze website traffic, understand customer behaviour, and measure advertising performance
Social Media Platforms (Facebook/Instagram Pixel)To show you relevant advertisements and measure campaign effectiveness (only with your consent)
Legal/Regulatory AuthoritiesWhen required by law (e.g., tax authorities, fraud investigation, or in response to a court order)

Important: Once you leave our website or are redirected to a third-party website (e.g., a payment gateway), you are no longer governed by this Privacy Policy. We encourage you to read their privacy statements.

We will never sell your personal information to third parties.

 

9. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies—small text files placed on your device—to enhance your browsing experience.

9.1 Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality (e.g., keeping items in your shopping cart). You cannot opt out of these.

  • Statistics Cookies: Help us understand how visitors use our site (e.g., Google Analytics). We only place these with your consent.

  • Marketing Cookies: Track your browsing habits to show relevant advertisements. We only place these with your consent.

9.2 Your Cookie Choices

When you first visit our website, you will see a cookie consent banner where you can:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize your preferences

You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer, or by adjusting your browser settings. Disabling certain cookies may affect website functionality.

For detailed information, please see our separate Cookie Policy.

 

10. DATA SECURITY SAFEGUARDS

We take reasonable technical and organizational measures to protect your personal information from loss, misuse, unauthorized access, disclosure, or alteration. These measures include:

  • SSL Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) technology.

  • Secure Payment Processing: Payment data is processed directly by POPIA-compliant payment gateways; we do not store full payment card numbers.

  • Access Restrictions: Internal access to personal information is limited to employees who need it to perform their jobs.

  • Regular Security Reviews: We continually review and improve our security frameworks.

In the event of a security compromise or data breach, we will notify you and the Information Regulator in accordance with Section 22 of POPIA.

 

11. DATA RETENTION

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including:

  • As required by law (e.g., retaining transaction records for tax purposes)

  • To facilitate an ongoing customer relationship

  • Until the information is no longer relevant to the purpose for which it was processed

After this period, your personal information will be securely deleted or destroyed.

 

12. YOUR RIGHTS UNDER POPIA

As a data subject, you have the following rights regarding your personal information:

RightWhat It Means
Right to be InformedYou have the right to know that we are collecting your information and how we will use it (this Privacy Policy fulfils this right)
Right of AccessYou may request a copy of the personal information we hold about you
Right to CorrectionYou may request that we correct or update personal information that is inaccurate, irrelevant, or incomplete
Right to DeletionYou may request that we delete or destroy your personal information, subject to legal retention requirements
Right to ObjectYou may object, on reasonable grounds, to the processing of your personal information
Right to Object to Direct MarketingYou may object, free of charge, to your information being used for direct marketing
Right to Withdraw ConsentYou may withdraw your consent for us to process your information at any time (this may affect our ability to provide certain services)
Right to Lodge a ComplaintYou have the right to lodge a complaint with the Information Regulator if you believe we have violated your privacy rights

12.1 How to Exercise Your Rights

To exercise any of these rights, please contact our Information Officer using the details in Section 3.

  • You may submit your request using the prescribed forms issued by the Information Regulator (Forms 1 and 2)

  • We will respond to your request within 30 days

  • These requests are free of charge

If you are not satisfied with our response, you have the right to lodge a complaint with:

The Information Regulator of South Africa

 

13. CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under the age of 18 without parental consent. If you are under 18, you may only use our website with the involvement of a parent or guardian. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information.

 

14. THIRD-PARTY LINKS

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

 

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in technology, legislation (including POPIA amendments), or our business practices. Any changes will be posted on this page with an updated revision date.

If we make material changes, we will notify you via email or by placing a prominent notice on our website. We encourage you to review this Privacy Policy periodically.

 

16. PAIA MANUAL

In accordance with the Promotion of Access to Information Act (PAIA) , we have a manual available that describes the procedures for requesting access to information held by Blooms and Balloons. If you wish to request access to information under PAIA, please contact our Information Officer.

 

17. CONTACT US

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please contact us:

Blooms and Balloons

Information Officer

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